You invested in AI, but your teams are still working the same way.
That's the problem we fix.

We've done this work inside Hilton, Novartis, and other global organizations. Now we bring it to companies of any size, on a flat monthly fee.

Book a call → How it works →
01 Find where AI helps. We look at how your team works and find where AI saves the most time and money.
02 Inspire & train your team. Hands-on sessions built around your industry, so people can actually use it.
03 Build it in. We help reimagine your workflow and build in automations, so AI becomes how you work.
Trusted by leaders across hospitality, healthcare & life sciences

Senior, Fortune 500–caliber AI expertise — working directly on your business.

See what we've done

Real companies. Real results.

See all examples →
Hospitality Management Group
Hospitality Management Group 85% faster creative briefs — one week to four hours.
Education Sector Provider One meeting in — pitch, proposal & CRM out, automatically.
Hilton Global Design Services
Hilton · Global Design Services An AI roadmap, end to end — audit to KPIs.
Clinical Assessment Program
Clinical Assessment Program A manual licensing process, redesigned with AI.
Novartis
Novartis · Marketing Strategy turned into stories that move teams.
Sound familiar?

If any of this sounds like you,
you're who we help.

Most companies we work with arrive stuck in one of these spots — and it's rarely a technology problem. (84% of failed AI efforts come down to people and leadership, not the tech.)

If you've got the AI tools but no strategy tying them together, you're who we help — anywhere from 50 to a few thousand people. At that point, size matters less than the will to actually move.

Tools bought, barely used

You've licensed the tools — but day-to-day adoption is low, and no one's quite sure what's working and what isn't.

Everyone's doing their own thing

Each team is running its own AI experiment. Nothing connects, the lessons don't carry over, and the payoff is hard to point to.

The pilot worked, then it stalled

You proved AI can help. But it never spread beyond the pilot into how the company actually runs day to day.

"Buying AI is easy. Getting your people to actually use it is the hard part — and that's the part we do."
What you walk away with

Real things you can use — not a slide deck.

Every project ends in finished work you own. Here's the kind of thing you get, across the three areas we focus on.

01

Find where AI helps

  • A ranked map of where AI saves the most time and money
  • Your top opportunities written up in detail
  • A 90-day plan with owners and milestones
02

Train your team

  • Hands-on sessions built around your real work
  • Prompt playbooks your team keeps and reuses
  • Plain-English AI rules everyone can follow
03

Build it in

  • Your real workflows redesigned with AI in the loop
  • Automation implementation inside your organization
  • A simple way to measure what's working
Where you start

Wherever you are with AI, there's a first project.

Every company starts in a different place. Tell us where you are, and we'll show you exactly what your first project looks like — the working session, and the finished thing you walk away with.

See how it works →
What it costs

One flat fee. One project at a time.

Most clients work with us for a flat monthly fee — the simplest way to build real AI skill over time. Got just one goal in mind? We'll quote a single fixed-price project instead. Either way: no surprises, no scope creep.

Flat monthly fee

One project at a time.

One flat monthly fee. We work on one project at a time — a working session and the finished work it produces — and wrap each one before starting the next. Pause or cancel anytime.

One project One session · one deliverable
$8,500/mo
Two projects Two sessions · two deliverables
$14,000/mo
Signal Two founder John Duffield speaking on stage
Signal Two founder John Duffield

Have just one goal in mind? Ask us to quote a single fixed-price project →

See how it works → Not sure which fits? The first call will tell us.
John Duffield
Who's behind it

Led by John Duffield.

20+ years in marketing, technology, and AI — most recently SVP of Technology Experience at Omnicom Health, leading AI work for brands like Hilton, Novartis, and Merck. After major heart surgery, John used AI all through his own recovery — so he builds these systems knowing what it's like to be the person on the other side of them.

More about John →

Not sure where you are?
That's the right place to start.

The first conversation is 30 minutes. No pitch deck. No pressure. Just an honest look at where you are and whether Signal Two is the right fit.

Book a call → john@thesignaltwo.com

Based in Connecticut, working nationally

Bigger, smaller, or not sure you fit? Tell us where you are — and if we're not the right partner, we'll point you to who is.